2026WilowProduct & GrowthRun product and growth for Wilow, creative analytics for Meta advertisers, selling enterprise deals end to end and growing the self-serve plan.ProductGrowthMeta AdsAI
2025FramerGrowthManaged an ad spend of $500k+ a month across Google, Meta, YouTube, LinkedIn and Reddit.Google AdsMeta AdsYouTubeLinkedIn Ads
2024Hoxton CircleMarketing DirectorSole marketer at a B2B recruitment firm placing CFOs, where I migrated the website and lifted traffic 45%.SEOSite migrationOutbound
2023Kits.aiGrowthRestructured Google Search ads for a high-growth AI music SaaS and scaled the budget 10x while holding a 3:1 LTV:CAC.Google AdsSearch
2022 to 2024General AssemblyLecturerTaught 10-week digital marketing courses in New York, with an NPS in the top 5% of courses.TeachingPaid media
2022WPPContractorSub-contracted to WPP, the global ad agency, on Nestlé's Meta and Twitter accounts.Meta AdsX Ads
2014 to 2021CroudClient Strategy DirectorAssociate Director, BiddableSenior Biddable ManagerClient Strategy ManagerPaid Search ManagerIntern7 years agency-side in London and New York, where I helped grow the US team from 4 to 50.Google AdsSEOStrategyTeam lead